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A COMPILATION of the very best creations from the very best artists in 
their specialties, embracing all the standard alphabets ; also all the modern 
and fashionable styles of the times. The beautiful designs or artistic sign lay-outs 
are GEMS originally designed for this work, in many colors ; also pages of ends of 
signs, displaying practical ornaments ; also Drum, Hanging, Curled Iron and Side- 
vv^alk Signs show^ing unique designing, and all so practical to the up-to-date and 
progressive painter. 

Published by R. HENDERSON, Newark, N. J. 
Copyright 1906 by R. HENDERSON 

Price, per book, $3.00 



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PRESS OF 
THE W. H SHURTS CO. 
NEWARK, N. J. 



PLATES MADE BT THE 
PHOTOCHROME ENGRAVING CO. 
162-166 LEONARD ST. , N. T. CITY 



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(LIBRARY of CONGRESS 
Two Copies Received 
fE8 15 906 

^Copyrleht Entry 
OtASS CL Jac. No. 
/ ^ COPY B. ' 



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LETTER TO PAINTERS 

All that is set down in the following pages must be taken for purely personal expressions of an opinion as to how 
signs could be done. 

The main trend everywhere is to a decided suppression in all ornament and unnecessary detail on a direct line 
of pure simplicity. It is on this point that the workman and his customer ever differ, — but the fact remains unalterable 
that all work is being done towards a point of — once and always — selling his goods. Give the man a good, legible 
sign — that is what he wants. His customers have one conception of an alphabet, containing but 26 letters — they all 
plain ; so the more they are used the more successful does the announcement attract the public eye and lodge into the 
public mind. 

With the sign upon the premises proper, the ornamented can be used, it standing more in the light of a decoration, 
incidentally a guide. In pictorial the intent is to eliminate all detail. Get good drawing, and then hold it together 
attractively in simple, broad masses ; the fewer colors the better it becomes in the manipulating advantages where it is to be 
reproduced many times. The public is at once interested in work done by this method, in the sheer individuality and 
invention displayed in what has been done, — has been done well. Attempting to painting it in the detailed, natural way 
always fails through time limitations. Remember the public again ; they have to read it. Remember the man who pays 
for it ; give him values, or you will never see him again. Doing this, and thoughtfully, insistmgly voicing your own views 
and desires whenever occasion allows, you cannot fail in any work you touch. 

Colors, — well, if you don't know color when it is m its right place, no one can or ever will make you see it. 

There is nothing else to say ; the making good is within you. Again, remember the man with the money, and he 
will remember you to give you the money. He knows when. 

OHNIMUS. 




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